A/B preview · For internal review
Two variants of the third email in the April $1/month promo sequence. Same hero, same offer mechanics, same promo code — they only differ in how the tip section is structured.
Hypothesis
Variant A (full) leads with depth — seven practitioner examples across three workflows. It gives the reader genuine value but risks them not reaching the offer. Variant B (short) compresses to three examples in a single workflow, getting the offer into the upper half of the email. Testing whether brevity drives more conversions than depth.
Intro, three workflow sections (pre-session prompt, portal welcome video, cancellation template), setup callout, offer.
Intro, single workflow panel (pre-session prompts only), helpdocs link, offer. No setup callout, no portal-invite or cancellation sections.